TikTok

My sister and I started our spam account three years ago posting unhinged sibling videos and connecting with music fans. What began as an unserious TikTok account evolved into a deliberate content strategy, learning what to post, when, and why certain videos performed, and applying those insights to grow consistently from zero to over 70k followers organically across TikTok and Instagram.

What worked?

Growing the account came down to understanding our audience and staying consistent without losing authenticity, shaping content that resonated with both our audience and ourselves so nothing felt forced. Behind the scenes, we developed a monthly content calendar to maintain consistency, while using SEO-driven keywords, trending audio, strategic hashtags, and peak posting times to boost discoverability and engagement.

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