Quick Briefs
Quick Brief #1: StrangeLove
Poster
The Brief: Design a poster for StrangeLove Premium Mixers
TA: N/A
SMP: The mixers that improve any drink.
Goal: Get people to choose StrangeLove Premium Mixers to improve their cocktails and mixed drinks.
Quick Brief #2: Whiskas
The Brief: The internet is full of negative stories and perceptions about Whiskas. Your challenge is to flip the narrative and make a new generation of cat parents reconsider Whiskas.
TA: Young cat parents aged 16–30. They are digitally savvy, culturally aware and emotionally connected to their cats.
SMP: Whiskas doesn’t kill cats.
Goal: Get younger pet parents who look to social media for recommendations on what to feed their cats to reconsider feeding Whiskas by reinforcing that cats can live long and happy lives when fed Whiskas.
OOH Billboard
Posters
Instagram Reel Storyboard
6-part whodunnit reel series, following Detective Whiskers investigating who killed Kitty. The series builds trust through facts, with each episode sharing one vet-backed tip to keep cats safe. The finale (above storyboard) exposes the real killer (spoiler: it’s not Whiskas).
A “crime scene” activation inviting creators/influencers to investigate for themselves and share what they find with their followers.
Quick Brief #3: Vanish
Metrolite
The Brief: Design a poster for Vanish - the ultimate stain remover.
TA: N/A
SMP: Get people to buy Vanish to remove stubborn stains from their clothes.
Goal: Gets rid of the toughest stains.
Quick Brief #4: Qantas
Metrolite
Billboard
Billboard
Quick Brief #5: Safer Community RMIT
The Brief: Pie Face does a roaring breakfast, morning tea and lunch trade as a goto for a warm, satisfying hand-held eat that will keep you going. But come 3pm, sales slow down to a trickle. The objective is to increase sales of Mini Pies in afternoon period (approx. 3-5.30pm)
TA: Tradies and teenagers who have finished their work/school days and are heading home
SMP: 3pm is pie time.
The Brief: Create an ongoing campaign idea to launch on one social channel that explores healthy masculinities, helping build a safer RMIT for everyone. Aim for an idea that works moving forward into 2027.
TA: Male RMIT students aged 18–30 on the Melbourne campus.
SMP: Let’s redefine what it means to ‘be’ a man.
Instagram Carousel
Quick Brief #6: Pie Face
The Brief: Design an outdoor/experimental campaign for Qantas promoting their non-stop Sydney to London flights.
TA: Australian travellers
SMP: Australia and England have never been closer