Get Schooled

RMIT 2026 x Sunday Gravy | Advertising Professional Practice | By Thaniscia Patricio, Bianca O’Malley & Meisha Westland

Many Gen Z Australians believe that the Great Barrier Reef is either too late to save or dead. So we created an fun and entertaining campaign to get Gen Z’s to care about the reef through something that they already love doing: pub trivia! (and yes, there’s drag involved).

Target Audience: Gen Z Australians living in Melbourne, Victoria

Insight: Nearly every Australian primary school student is taught about the great barrier reef. But that connection and knowledge fades as children grow up and enter adulthood.

SMP: The Great Barrier Reef is yours.

Deliverables: OOH posters, OOH billboards & metrolites, social media content, PR, trivia slides